Your software isn't selling the way you believe it can.
Something between your discovery call (or free trial) and a signed deal is broken. You've got conviction that the market wants what you've built, but the results tell a different story. I help founders and their teams find the real issues and fix them.
I've spent many years inside B2B SaaS, always in seats that impact growth.
- Founder
- CEO
- Head of sales and marketing
- Head of growth
- Quota-carrying AE
Based on that experience, here's how I can help.
GTM Strategy
Take me back to when growth wasn't stalled. What's different now? It could be who you're selling to. It could be the price, or what's in the package, or a sales motion built for deals twice the size. So we go find it, and then we fix it. Who's worth selling to, where self-serve should stop and a rep should start, what it takes to move upmarket, which channels bring customers who stay. Signups are easy to count. That's why everybody counts them.
More on GTM Strategy →RevOps Systems
A demo request comes in. A trial starts. Somebody trips every PQL signal you've got. And then it sits, because marketing thinks sales has it and sales thinks CS has it. So we build the thing underneath. Who owns a lead, what qualifies, stages that match how people actually buy, what product usage is telling you, the handoff at closed won, renewals, expansion, and a forecast you'd put your name on. Then the CRM stops being a guess.
More on RevOps Systems →AI & Automation Tools
Ask your reps where the week went. Logging calls, researching accounts, dragging deals from one stage to the next, writing the same follow-up for the tenth time. None of that is selling. So I build around the work instead. Qualifying inbound, flagging the accounts living in the product, prepping a rep before the demo, catching the next step, keeping the CRM current, handing closed won to CS, calling out renewal risk while there is still time to do something, and waking up pipeline that went dark.
More on AI & Automation Tools →It's easy to think everyone else has this figured out, but they don't.
Some of the best founders I know have these issues and questions all the time.
“We keep pitching the CEO and getting nowhere.”
Deals stall when you're selling to someone who never engages. I test who does.
“Nobody uses the features we built.”
That's often a packaging and pricing problem. The product can be fine.
“Prospects think we're like everyone else.”
If you sound like your competitors, buyers can't tell you apart, so they shop on price.
“Every deal still runs through me.”
You can't hire reps into a sales motion nobody's proven. The rubric, comp plan and process come first.
“I can't tell if it's the product or the pitch.”
Same symptom, two different fixes. You find out by putting the pitch in front of people who have never seen a demo.
“Trials start strong and then go quiet.”
Somewhere between signup and the second week, people stop. That's a moment you can watch instead of guess at.
“I don't know what to tell the board about next quarter.”
A number built on rep optimism isn't a forecast. It's a wish with a date on it.
“Our pricing feels wrong and I'm afraid to touch it.”
Nobody should raise a price on a hunch. Test it on new deals first, before you go anywhere near the customers you already have.
Tell me what's not working.
It's a 30-minute call. I'll ask a lot of questions, and we'll both know fast if I can help.